Workout like Beyoncé: Celebrity-beloved home fitness platform Peloton finally launches in Australia – complete with its famous spin bikes and elite instructors
- Peloton is a celebrity-beloved home fitness platform inspired by studio classes
- The spin bikes and touchscreens bring the energy of a studio to your living room
- There are more than 15,000 classes with world class fitness instructors
- The bikes range in price from $2,895 to $3,695 with varying features
Peloton, a world class home fitness subscription program beloved by Beyoncé, has finally launched in Australia.
Much to the delight of workout enthusiasts Down Under, the exercise platform, known for bringing the energy of group fitness into the living room, will be available from July 14 along with its famous spin bikes and app.
The bikes have become a global hit thanks to their interactive HD touchscreens that have access to more than 15,000 fitness classes (pre-recorded and live), curated playlists and more than five million like-minded community members.
Peloton, a world class home fitness subscription program beloved by Beyoncé, has finally launched in Australia
The newer model (Bike+) (left) has a rotating screen so users can seamlessly transition between cycling and workouts like yoga, strength training, barre, HIIT, running, meditation, bootcamp and Pilates
The newer model (Bike+) has a rotating screen so users can seamlessly transition between cycling and workouts like yoga, strength training, barre, HIIT, running, meditation, bootcamp and Pilates.
The celebrity-endorsed equipment does come with a Hollywood price tag, however, with the Peloton Bike costing $2,895 and the Bike+, $3,695.
The price includes delivery but it costs an additional $59/month for a subscription to unlimited live and on-demand classes.
Beyonce has been a Peloton member for several years and has described it as a company that helps people ‘be the best version of themselves’
With the average member participating in 26 classes per month, however, it is significantly less expensive than the average gym membership and far more convenient.
Peloton was founded in New York City in 2021, when CEO John Foley struggled to fit studio gym classes into his busy schedule with two kids at home.
He set out to bring the benefits of studio-style classes into the home so people could access the motivation, music, power and intensity of them anytime and anywhere.
With the average member participating in 26 classes per month, however, it is significantly less expensive than the average gym membership and far more convenient
With live and on-demand classes taught by a roster of elite instructors (pictured), the brand’s immersive content will be accessible for Australians through the bikes along with the Peloton App
With live and on-demand classes taught by a roster of elite instructors, the brand’s immersive content will be accessible for Australians through the bikes along with the Peloton App.
With instant access to classes, performance tracking metrics and a motivating real-time leaderboard, Aussies will be able to enjoy a workout as well as a comprehensive and socially connected-experience in their own homes.
From July 14, Peloton will be opening interactive showrooms in Sydney and Melbourne where consumers can experience the bikes and learn more about the studio experience.
You can find out more about the launch of Peloton across Australia here.